Jack Byrne, Chairman of The World Beaters, has been beating the world's business bushes for a half century. Jack's world experience includes founding, in the Sixties, a worldwide advertising agency network (here announced in The New York Times) visiting 35 nations, evaluating the burgeoning markets for his clients products, and setting up affiliations with selected local advertising agencies in each country. The business Jack started eventually grew to a $300 million division of an international agency conglomerate.

InPro Incorporated. Also in the Sixties, Jack as Director of the AT&T special project advisor,    InPro Incorporated, directed the marketing launch of AT&T's entry into machine-to-machine communications (a business now measured in the trillions of dollars), building the award-winning Chicago facility and creating the programs for the multi-million dollar Bell Data Communications Seminar Center, a ten-year sales program directed at the top 500 U.S. corporations served by the  Associated Bell Companies at the time. AT&T reported a $4 billion increase in machine-to-machine business in the first four years from the Seminar but (after break-up) the eventual business has multiplied a thousand fold. (Here Jack presents the program plan to the Executive Vice Presidents of the 22 Bell companies and the AT&T's marketing managment .)

Cotton Incorporated. In 1970, Jack authored the ad-marketing program that started the resurge of Cotton to return it to its pre-synthetic fiber position as the Number One American Fiber. His theme and marketing position, "The More Cotton the Better" and the now famous Cotton Logo powered the program that saved the businesses of half-a-million cotton families.

Barney's New York. In that same year, Jack partnered with Fred Pressman, President of Barney's men's clothing store in New York to launch one of the most historic re-positioning accomplishments in the history of retailing, moving the store image from one of a mass-but-classless retailer to perhaps the world's most prestigious name in fashion retailing. Jack contributed to the store concept as well as to its marketing (Jack is shown here with Fred Pressman, Barney's president, presenting the new Barney's International and America House to New York Mayor John Lindsay in the Mayor's office). Not only was Jack Byrne Advertising Inc. the Barney's agency but, Jack was "Jack Jay" of the popular multi-award-winning team of  "Jay & Day", broadcast spokesmen for Barney's during the six years that set Barney's famed transition in motion.

 The Best Print Advertising Campaign of the Year for Jack Byrne Advertising. The unique concept of Barney's International House and America House was equalled and exceeded by its unique advertising concepts created by Jack Byrne. In its first year, Barney's won the famed CLIO (Oscar of advertising) for the Best TV commercial and Best Radio commercial and for the Best Print Advertising Campaign of the Year. This is the first time a local advertiser and the first time a retail advertiser had ever won these top national awards. (Shown is Jack receiving the print campaign award from Broadway playwright, Mickey Grant).

Jack Byrne Properties was another of Jack's ventures in the Seventies producing and marketing entertainment and broadcast properties. Here Jack "coaches" the revered Tony Bennett as part of marketing a package of the great entertainer's television properties.

Jack Byrne Advertising was called upon by a widely diverse group of clients seeking unique creative solutions including the largest ever food product marketing program, Bonus Gifts Coupons,  for which Jack served as agency to 30 of the world's leading grocery product makers and 300 of their leading brand products. 

Jack Byrne Advertising received, in the first two years of  its existence, over 250 awards for creative and marketing excellence, including 15 of the treasured CLIO awards for advertising and marketing.  (Ten shown here.) 

In the Eighties, Jack was asked by two famed optical retailers, Bob Hillman and Larry Kohan, to create a new way to market eyewear and eye exams at retail.   Jack created an eyewear retailing concept that he named EYELAB. It featured the producing of glasses in an hour with the entire lens laboratory on the premises and an advanced high-tech eye exam procedure. Its success revolutionized eyewear retailing. One group from Procter and Gamble copied the concept and named their stores Lenscrafters of America. Today, led by Lenscrafters, there are some 4,000 such stores around the world producing over $5 billion in annual sales.

In 1984, Jack opened his own store, Manhattan Eyeland, the world's largest and most fashionable eyewear store, on East 59th Street and 2nd Avenue in Manhattan. Unfortunately, the store despite thunderous media applause,  encountered unexpected difficulties that forced its early closing. 

 Dean Butler, the founder of Lenscrafters, invited Jack to open the Soviet Union for his European chain of eyewear superstores, Vision Express. Jack agreed and established Russian and Latvian partnerships just before the breakup of the Soviet Union. The partnerships in Russian and the Baltics survived the breakup.   Joint-Venture, Lenam, (Leningrad-America) was signed by Jack (as shown here) in 1991. The task of the venture was complicated. The former communist states had no private property transactions. Sale and lease contracts had to be created where none had existed before. Employees, emerging from a "command economy" where the retailer controlled the customer, had to be taught the art of customer service in a "demand economy" where the "customer is always right".

Jack's depth of retail marketing experience, as advisor to Barney's and scores of other retailers, helped him to open 17 highly successful superstores in 12 cities in Russia, Latvia and Lithuania (as distant as Novosibirsk in Central Siberia) in just 8 years.  

The climate of the Former Soviet Union in the Nineties has been compared to Chicago during prohibition in the 1930s where the law was weak and anti-law ruled. Jack's experience attested to that comparison. The photo shows Jack with the Deputy Mayor of Saint Petersburg and Jack's Russian partner, Valeriy Solovyev  (to Jack's right) at the opening of Lenam's first Vision Express. Two years later, Mr. Solovyev was assassinated. The requirements of negotiating and conducting daily business under this difficult transition from communism to a free market economy developed unusual skills that have benefited Jack's clients and customers in his support and guidance in their buying and selling of real estate.